Hello, I'm Elie.

Co-founder and executive manager of Santa Anna Group, a hospitality executive with 14+ years of global experience.

Demonstrated expertise in concept development, operations leadership, and Food&Beverage strategy across high-end venues and consulting projects in France and Europe. Proven track record in scaling brands, leading high-performing teams, and driving financial growth through innovative, experience-driven hospitality concepts. Hospitality & Management Skills - Strategic & Operational Leadership: Overseeing general direction and strategy for hospitality groups. - Financial Performance Management: P&L tracking, cost optimization, and budget management. - Cost Control & Inventory Management: Systems for tracking costs, managing margins, and inventory control. - HR & Team Management: Recruitment, team development, training, and scheduling. - Operational Planning: SOP creation, legal compliance, and service quality monitoring. - Data Performance Analysis: Dashboards for financial trends, supplier performance, and customer satisfaction. Mixology & Concept Creation Skills - Cocktail Menu Development: Creating innovative concepts and seasonal cocktail menus. - Seasonal & Custom Menus: Adapting menus to local trends and customer feedback. - Bar Operations Management: Overseeing daily operations to maintain service quality. - Staff Training in Mixology: Training teams to enhance service standards and customer interactions. Branding & Marketing Skills - Brand Positioning & Management: Creating and managing brand identity, visuals, and customer experiences. - Event Marketing & Brand Activation: Developing marketing strategies for events and product launches. - Digital Campaigns & PR: Implementing digital marketing strategies and managing media relations. Project Management & Consulting Skills - Hospitality Consulting & Project Management: Advising on F&B strategy, concept creation, and staff training. - Multi-Site Project Management: Overseeing operations across multiple locations and leading during launches. - Performance Management Systems: Developing systems to track team and menu performance. Technical & Logistical Skills - Supplier Relations: Negotiating with suppliers to optimize costs and ensure exclusive products. - Bar Build-Out & Space Planning: Selecting equipment, designing workspaces, and managing builds within tight deadlines. - POS & Reporting Systems: Installing and configuring POS systems for sales and real-time reporting. Event & VIP Services Skills - Luxury Event Management: Organizing private events, banquets, and VIP services with a focus on client experience. - Custom Brand Experiences: Designing and executing exclusive events and product activations for luxury brands.

International Bartender Course (4 weeks)

Grade C Amsterdam - Jun 2018

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