Hello, I'm Yu.
Gentle, considerate and reliable. Good on business development as well as operation and customer service. A Chinese man with professional experience and strong interest on Bar/F&B/Hospitality operation.
Career Overview With nearly 20 years of diverse business experience spanning architectural design, luxury retail, and commercial real estate, I have been deeply engaged in client development, business negotiations, brand expansion, commercial leasing and operations, as well as commercial project planning. My work has also involved continuous research into commercial spaces, retail experiences, and the operational models of brands and restaurants. Core Strengths ① Business Development: From architectural projects and wine industry cultural tourism projects to large-scale commercial real estate brand leasing, extending to the business model and expansion of restaurant enterprises. ② Commercial Space & Retail: Architectural space, retail circulation, brand presentation, and consumer experience. ③ Business Model: Over a decade of experience in leasing and operations, with ongoing research into brand, restaurant, retail, and self-operated/joint-operation business models. Since leaving my previous job in December 2025, I have participated in project-based advisory work for both restaurant and lifestyle enterprises. Core Competencies • Business Development: Client acquisition, business negotiation, brand expansion, leasing, and commercial partnerships. • F&B Business Development: Business models, operational needs, and expansion strategies for restaurant brands. • Commercial Space & Retail: Commercial space design, retail circulation, tenant mix, brand presentation, and spatial experience. • Business Model & Commercialization: Commercial products, self-operated/joint-operation models, and brand operation logic. • Project & Event Execution: Project coordination, curation, event organization, cross-team collaboration, and project advancement.
Education
European Bartender School Phuket International Bartender Course (4 weeks) - Aug 2026
WSET online Spirits L2 - May 2026
ESSEC Business School online Master of Business Administration - Sep 2012
Shenzhen University online Bachelor of Civil Engineering Management - Sep 2001
Work experience
ANCO Commercial Consulting Co., Ltd. - Shenzhen, China Founder and Chief Consultant Head, Dec. 1, 2025 - Sept. 1, 2026
GT Land Plaza - GT Land Plaza Head of Commercial (Commercial Director acting as General Manager of Commercial Projects), April 1, 2022 - Nov. 1, 2025
KWG Group/KEYUE Commercial Operations - Guangzhou, China Head of Light-Asset Commercial Dept., May 1, 2021 - Dec. 1, 2021
VANKE Commercial Management Shenzhen Co., Ltd. - Shenzhen, China Deputy General Manager of Rail-in Mall, Feb. 1, 2020 - Dec. 1, 2020
Shum Yip Land / Shum Yip Commercial Management Co., Ltd. - Shenzhen, China Associate Director of Commercial, Upperhills Project, May 1, 2014 - Feb. 1, 2020
CHANEL - Paris, France Project Consultant, May 1, 2013 - Sept. 1, 2013
Printemps Department Store - Paris, France Sales Intern — High Jewelry & Luxury Watches Department, Nov. 1, 2012 - Dec. 1, 2012
MADA s.p.a.m. (Architecture Design) - Shanghai, China Business Development Manager for Wineyard design consulting projects, June 1, 2010 - June 1, 2012
W&G Architects - Shanghai, China Marketing Manager, Jan. 1, 2008 - May 1, 2010
MADA s.p.a.m. (Architecture Design) - Shanghai, China Project & Marketing Specialist, Aug. 1, 2005 - Jan. 1, 2008
